LG unveils the G4, Gorgeously tanned

After weeks of true and falsified leaks and peeks into the purported flagship, you might feel that you already know everything about the LG G4. The company's mobile chief Juno Cho clearly disagrees, however -- he just took the wraps off the new flagship phone at LG's big event in New York. The G4 is all about visual experiences, whether you're looking at it or taking photos. It centers around a 5.5-inch Quad HD quantum LCD (the first on a phone, LG brags) with higher brightness and contrast, but it's also focused on design, with an ever-so-slight curve and special backs that include white ceramic and multiple shades of leather.

Photography plays a greater role this time around. You're getting a larger, 16-megapixel sensor with an extra-bright f/1.8 aperture and second-generation optical image stabilization -- much better for low-light situations, LG says. On the front, you'll see an 8-megapixel camera with improved gesture control that lets you take multiple selfies in one go. There's also a manual mode, RAW shooting and a color spectrum sensor that makes sure that your rear camera's photos are truer to life than before.

Performance-wise, LG is making the unusual choice of going with a hexa-core Snapdragon 808 processor, not the 810 you've seen in the HTC One M9 and other devices released early this year. The firm insists that the 808 is competitive with the eight-core Exynos chip in Samsung's Galaxy S6, however, and it's keen to tout battery life that should last you through a typical day. Moreover, the 3,000mAh battery pack is still removable. There's likewise a microSD slot in case the 32GB of built-in storage isn't enough.

The company's latest flagship runs on Android Lollipop, and will be familiar if you've used the G Flex2, but there are a number of noteworthy tweaks. A smart widget will tell you when apps are draining power while the screen is off, and SmartBulletin shows both app notifications and information in one place. There's a redesigned gallery app, as well. And did we mention that LG is keen to talk up partnerships? you get 100GB of free Google Drive space for two years just for buying the G4, and there's MirrorLink support if you're driving a Volkswagen.

LG was mum on availability at the event, but we'd expect the G4 to launch soon at typical high-end phone pricing. In the US, that usually means paying $200 on contract.