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Mastercard Set to Test Purchase Verification Via Selfies

Hey let's see your face before you can buy this item, Is probably what went through the minds of the guys who run Mastercard.

This fall, Mastercard will begin testing a selfie approval system for online purchases made via it's debit card. The experiment is expected to begin this fall to a select number of customers.

Mastercard selfie teaser
This feature however, will be available to users who download the app to their smartphones. This feature works after a purchase has being made with your mobile device, a pop-up window brings up a list of options for you to verify your purchase. Just choose the facial recognition option, stare at the device, and then blink to snap a photo of yourself – that’s it.
According to MasterCard’s "security researchers", blinking will help prevent someone from just holding up your picture and fooling the system. In addition to facial recognition, you’ll also be able to use your fingerprints to approve online purchases.

MasterCard has already partnered with almost every major smartphone maker including Apple, Samsung, Google, and Microsoft.

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