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Tag Heuer's First Smartwatch Goes on Sale For $1,500

The price tag above is pretty high for a smartwatch, but Tag Heuer is no ordinary brand. As stated by the CEO, the smartwatch will have functionality similar to the Apple Watch, but Carrera Connected is an exclusive, luxury watch targeted at a more high-end clientele. "We are not Apple. We are a watch brand. I forbid my colleagues to say Apple is our competitor," he said.



Like most smartwatches, the titanium Carrera Connected will also wirelessly connect with your mobile phone to offer a range of features. CEO, Jean-Claude Biver says the smartwatch can do much more than just counting your steps or taking your pulse, and the appearance of its face is also modifiable.

The smartwatch, which is developed in association with Google and Intel, will be available in-stores in New York at noon (1700 GMT) today - nearly 1,000 units will be on offer. It will land in Europe three days later.

Via
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